Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google examines hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to create search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites have the highest rankings. By optimizing a website’s online footprint, it can affect its prominence, relevancy and link populatility, which can result in better search results.
The objective of SEO Optimization is to increase website traffic by increasing its rank in organic search results. The goal of SEO is to be on the top spot of Google’s search results. To achieve this, you need to know your audience. Because search engines are the most popular method of finding online content and content, it is vital to have a well-constructed SEO strategy in place to increase the amount of traffic that your website receives. However, not all search engines are equal. To boost your site’s position in organic search results, it is important to know your audience.
Local SEO focuses on geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high in local searches. Additionally, local SEO is free. About 30 percent of Google searches are directed to the first page and so being on the first page of results can have a significant impact on your bottom line.