Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. The information is then compiled to create results for searches. The top-ranked sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s online footprint, it can influence its relevance, prominence, and link popularity, and result in higher search results.
Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. SEO’s goal is to get on the first page of Google’s results for search. To do this, you must understand your target audience. Search engines are the most popular method to locate online content. It is essential to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However there are many different search engines and not all are created equal. You must be aware of the needs of your targeted audience and use the techniques above to boost your site’s ranking in organic search results.
Local SEO concentrates on the geographic components of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online, it is easier to rank high for local searches. Local SEO is also free. Nearly 30% of Google results are on the first page of results and so being on the first page can have significant impact on your bottom line.