Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a particular search. The data is then compiled to create results from searches. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing the digital footprint of a website can improve its relevance, prominence, and link populatility and lead to higher search results.
The objective of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. The aim of SEO is to get on the first page of Google’s search results. To get there, you must to know who your customers are. Since search engines are the most popular method of finding content on the internet, it is crucial to have a well-constructed SEO strategy in place to increase traffic to your website. However, not all search engines are created equal. To boost your site’s position in organic results, you must first know your audience.
Local SEO concentrates on the geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic for brick-and-mortar businesses. It is easier to rank high for local searches since the competition is less than it is for keywords with online buying intent. Local SEO is also free. Nearly 30% of Google searches end up on the first result page which means that landing on the first page can be a significant factor in your bottom line.