Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more prominent in search results. Google considers hundreds of factors to determine which websites are relevant to a particular search. This information is then combined to form results from searches. The algorithm that evaluates relevancy, prominence, and link populatility determines which websites rank highest. Optimizing the digital footprint of a site can boost its prominence, relevancy and link populatility. This can lead to higher search results.
The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results for search. To be successful, you must to know who your customers are. Since search engines are the most popular method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to increase the number of visitors to your site. However, not all search engines are equal. To increase your site’s rank in organic results, you should first understand your target audience.
Local SEO is focused on the geographic components of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. It is easier to rank well for local searches because the competition is less than it is for keywords with online purchasing intent. Additionally local SEO is free. Nearly 30% of Google searches land on the first page of results and so being on the first page can have a significant impact on your bottom line.