Search Engine Optimization Ithaca Ny

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. This information is then combined to form results for searches. The algorithm that evaluates relevancy and prominence as well as link populatility determines which websites have the highest rankings. By enhancing a website’s digital footprint, it could influence its relevancy, prominence and link populatility, and result in higher results in search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results of searches. SEO’s goal is to get on the top position of Google’s search results. To get there, you must to know your audience. Because search engines are the most used method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to increase traffic to your website. However, not all search engines are created equal. You must be aware of the needs of your targeted audience and use the techniques above to increase your website’s position in organic results of search engines.

Local SEO focuses only on the geographic components of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. It is easier to rank highly for local searches because competition is lower than for keywords that have online purchase intent. Additionally, local SEO is free. About 30% of Google searches go to the first result which means that being on the first page of search results can have significant effects on your bottom line.