Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more prominent in search results. Google considers hundreds of factors to determine which websites are relevant to a specific search. The data is then compiled to produce results for searches. The top-ranked sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a website can improve its prominence, relevancy and link popularity and increase the number of search results.
The goal of SEO Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you must know your target audience. Because search engines are the most used method of finding online content, it is crucial to have a sound SEO strategy in place to boost traffic to your website. However it is true that not all search engines are created equal. You must understand the requirements of your intended audience and use the techniques above to improve your site’s ranking in organic results of search engines.
Local SEO concentrates on the geographic aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with online purchasing intent it is much easier to rank high in local searches. Local SEO is also completely free. About 30% of Google searches go to the first page, so landing on the first page of results can have a significant impact on your bottom line.