Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a particular search. The information is then compiled to produce results from searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites rank highest. Optimizing the digital footprint of a site can improve its relevancy, prominence and link popularity and lead to higher search results.
Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. The aim of SEO is to get on the top spot of Google’s search results. To achieve this, you need to know your audience. Because search engines are the most used method of finding content online, it is crucial to have a solid SEO strategy in place to boost the amount of traffic that your website receives. However, not all search engines are equal. To increase your site’s rank in organic search results, you should first understand your target audience.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is simpler to rank high in local searches. Local SEO is also free. Nearly 30% of Google searches go to the first page and so being on the first page of results can have a significant impact on your bottom line.