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Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. This information is then combined to form results from searches. The algorithm that considers relevancy, prominence, and link populatility determines which sites are ranked the highest. Optimizing a website’s digital footprint can increase its relevancy, prominence, and link populatility and result in better search results.

The objective of SEO Optimization is to increase website traffic by increasing its position in organic search results. SEO’s aim is to be on the first page of Google’s results. To achieve this, you need to know your audience. Search engines are the most popular method to locate online content. It is important to have a solid SEO strategy to boost the amount of traffic to your website. However there are many different search engines and not all are created equal. To improve your site’s ranking in organic search results, you should first be aware of your audience.

Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. It is easier to rank high for local searches due to the fact that the competition is less than for keywords with online purchasing intent. Local SEO is also free. About 30% of Google searches are directed to the first page, so landing on the first page of results can have a major impact on your bottom line.