Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. This information is then combined to produce search results. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it could influence its relevance, prominence, and link populatility, and result in higher results in search results.
Search Engine Optimization aims to increase website traffic through organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you must understand your audience. Because search engines are the most popular method of finding content online, it is crucial to have a sound SEO strategy in place to boost the amount of traffic that your website receives. However there are many different search engines and not all are equal. To increase your site’s rank in organic results, it is important to be aware of your audience.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords with intent to purchase online it is simpler to rank high for local searches. Additionally local SEO is free. Nearly 30% Google results are on the first result page, so landing on the first result page can have a significant impact on your bottom line.