Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. This information is then combined to produce results for searches. The algorithm that evaluates relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing the digital footprint of a site can improve its prominence, relevancy, and link populatility and result in better search results.
The goal of SEO Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results. To do this, you need to know your intended audience. Search engines are the most popular method to find online content. It is essential to have a solid SEO strategy to boost the amount of traffic to your website. However, not all search engines are created equal. To boost your site’s position in organic search results, you must first know your audience.
Local SEO focuses on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and also increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent, it is easier to rank high in local searches. Local SEO is also completely free. Nearly 30 percent of Google searches go to the first result and so being on the first page of search results can have a significant impact on your bottom line.