Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then combined to create results for searches. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a website can increase its prominence, relevancy, and link populatility and result in better search results.
The purpose of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. The goal of SEO is to get on the first page of Google’s search results. To get there, you must to know who your customers are. Search engines are the most popular method to locate online content. It is important to implement a well-constructed SEO strategy to increase your website’s traffic. However there are many different search engines and not all are equal. You must understand the needs of your targeted audience and apply the strategies above to increase your site’s ranking in organic search results.
Local SEO concentrates on the geographic components of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords with intention to buy online, it is easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% Google results are on the first page of results which means that landing on the first page could have significant impact on your bottom line.