Search Engine Optimization Google Course

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The information is then combined to create search results. The top-ranked websites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can increase its relevancy, prominence, and link populatility and lead to higher search results.

Search Engine Optimization is a strategy to increase website traffic through organic results from search. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you must know your intended audience. Search engines are the most popular method to find online content. It is essential to have a sound SEO strategy to increase your website’s traffic. However it is true that not all search engines are created equal. You should understand the requirements of your intended audience and employ the techniques above to boost your website’s position in organic search results.

Local SEO is focused on the geographic aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank high for local searches. Local SEO is also free. About 30% of Google searches land on the first result page which means that landing on the first result page can have a significant impact on your bottom line.