Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a specific search. This information is then combined to produce results from searches. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it can affect its prominence, relevancy and link populatility, and will result in higher rankings in results in search results.
Search Engine Optimization aims to increase website traffic through organic search results. The aim of SEO is to rank in the first page of Google’s search results. To achieve this, you must understand your intended audience. Search engines are the most frequent method to find online content. It is important to have a sound SEO strategy to increase your website’s traffic. However there are many different search engines and not all are equal. To improve your site’s ranking in organic search results, you should first understand your target audience.
Local SEO focuses on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high in local searches. Furthermore, local SEO is free. Nearly 30% of Google searches go to the first result, so landing on the first page of results can have significant effects on your bottom line.