Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. The data is then compiled to create search results. The algorithm that considers relevancy as well as prominence and link populatility determines which websites are ranked the highest. By optimizing a website’s online footprint, it can influence its relevancy, prominence and link popularity, and result in higher search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know who your customers are. Search engines are the most used method of finding online content. It is important to have a solid SEO strategy to boost the amount of traffic to your website. Search engines aren’t created in the same way. You must be aware of the requirements of your intended audience and apply the strategies above to increase your site’s ranking in organic search results.
Local SEO focuses only on the geographical aspects of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO improves local website visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank well for local searches since the competition is less than it is for keywords with online buying intent. Additionally local SEO is completely free. About 30% of Google searches are directed to the first page which means that being on the first page of results can have a significant impact on your bottom line.