Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then combined to create search results. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites are ranked the highest. By enhancing a website’s digital footprint, it can affect its relevancy, prominence and link populatility, which can result in higher results in search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. The goal of SEO is to rank in the top position of Google’s search results. To get there, you must to understand your target audience. Because search engines are the most used method of finding content online, it is crucial to have a well-constructed SEO strategy in place to boost traffic to your website. Search engines aren’t all created to be the same. To improve your site’s ranking in organic search results, you should first be aware of your audience.
Local SEO is focused on the geographical aspects of search queries. Its goal is increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank highly for local searches. Local SEO is also free. Nearly 30% of Google results are on the first result page, so landing on the first page can have a significant impact on your bottom line.