Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then combined to create results from searches. The algorithm that considers relevancy as well as prominence and link populatility determines which websites are ranked the highest. By optimizing a website’s digital footprint, it could influence its relevancy, prominence and link populatility, which can will result in higher rankings in search results.
Search Engine Optimization aims to increase web traffic by using organic search results. The aim of SEO is to get on the top position of Google’s search results. To do this, you must understand your target audience. Since search engines are the most well-known method of finding content on the internet It is essential to have a sound SEO strategy in place to boost the number of visitors to your site. However it is true that not all search engines are equal. To improve your site’s ranking in organic search results, you should first be aware of your audience.
Local SEO focuses only on the geographic components of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is much easier to rank high for local searches. Local SEO is also free. About 30% of Google searches lead to the first result, so landing on the first page of search results can have a major impact on your bottom line.