Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to create results for searches. The top-ranked sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing a website’s digital footprint can improve its prominence, relevancy and link popularity and result in better search results.
Search Engine Optimization is a strategy to increase website traffic through organic results from search. SEO’s goal is to rank on the first page of Google’s results. To do this, you need to know your intended audience. Because search engines are the most popular method of finding content online and content, it is vital to have a well-constructed SEO strategy in place to increase the number of visitors to your site. However there are many different search engines and not all are equal. To boost your site’s position in organic results, you must first know your audience.
Local SEO focuses on geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is much easier to rank high in local searches. Additionally, local SEO is free. About 30 percent of Google searches are directed to the first result, so landing on the first page of search results can have a major impact on your bottom line.