Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a specific search. The information is then compiled to form search results. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a website can increase its prominence, relevancy and link populatility. This can increase the number of search results.
Search Engine Optimization seeks to boost web traffic by using organic results of searches. SEO’s goal is to get on the first page of Google’s results for search. To get there, you must to know who your customers are. Since search engines are the most popular method of finding online content and content, it is vital to have a well-constructed SEO strategy in place to increase traffic to your website. Search engines aren’t all created equal. You should understand the needs of your targeted audience and use the techniques above to improve your site’s rank in organic search results.
Local SEO is focused on the geographic aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and increases foot traffic to brick and mortar businesses. It is easier to rank high for local searches due to the fact that the competition is less than it is for keywords with online buying intent. Additionally, local SEO is free. Nearly 30 percent of Google searches go to the first page which means that being on the first page of results can have a significant impact on your bottom line.