Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a specific search. The data is then compiled to create search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which sites rank highest. Optimizing a website’s digital footprint can improve its relevancy, prominence and link popularity and lead to higher search results.
The purpose of Search Engine Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To be successful, you must to know your audience. Search engines are the most used method to locate online content. It is essential to implement a well-constructed SEO strategy to boost the amount of traffic to your website. Search engines aren’t all created to be the same. To improve your site’s ranking in organic search results, you must first understand your target audience.
Local SEO focuses on the geographical components of searches and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and also increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is simpler to rank high in local searches. Local SEO is also free. About 30% of Google searches land on the first page of results and so being on the first result page can have a significant impact on your bottom line.