Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a particular search. The information is then combined to create search results. The top-ranked sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a site can boost its relevance, prominence and link popularity and lead to higher search results.
Search Engine Optimization seeks to boost website traffic through organic results from search. The aim of SEO is to get on the first page of Google’s search results. To do this, you must understand your intended audience. Because search engines are the most well-known method of finding content online, it is crucial to have a sound SEO strategy in place to increase traffic to your website. Search engines aren’t created to be the same. To increase your site’s rank in organic results, you must first know your audience.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO improves local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high in local searches. Local SEO is also free. Nearly 30% of Google searches land on the first page of results, so landing on the first page can be a significant factor in your bottom line.