Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. The information is then compiled to produce results from searches. The algorithm that considers relevancy as well as prominence and link populatility determines which websites are ranked the highest. By optimizing a website’s digital footprint, it can affect its prominence, relevancy and link populatility, and result in better results in search results.
Search Engine Optimization is a strategy to increase website traffic through organic results of searches. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you need to understand your target audience. Search engines are the most used method to find online content. It is important to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are created equal. You must understand the needs of your target audience and use the techniques above to boost your website’s position in organic search results.
Local SEO focuses on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high for local searches. Furthermore, local SEO is free. Nearly 30% Google results are on the first result page which means that landing on the first page could be a significant factor in your bottom line.