Search Engine Optimization Expert Witness

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to produce search results. The algorithm that evaluates relevancy, prominence, and link populatility determines which sites are ranked the highest. By enhancing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, and result in better outcomes for search results.

Search Engine Optimization is a strategy to increase website traffic through organic search results. SEO’s goal is to get on the top position of Google’s search results. To do this, you need to know your intended audience. Search engines are the most used method of finding online content. It is important to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However, not all search engines are equal. You must be aware of the needs of your target audience and employ the techniques above to boost your site’s rank in organic search results.

Local SEO concentrates on the geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is simpler to rank highly for local searches. Local SEO is also free. About 30% of Google searches land on the first result page, so landing on the first page could have a significant impact on your bottom line.