Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. The information is then compiled to form results for searches. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a site can boost its relevancy, prominence and link populatility. This can increase the number of search results.
The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you must understand your target audience. Because search engines are the most used method of finding content online, it is crucial to have a sound SEO strategy in place to boost the number of visitors to your site. However it is true that not all search engines are equal. To increase your site’s rank in organic results, you must first be aware of your audience.
Local SEO concentrates on the geographical aspects of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO improves local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online, it is easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% of Google searches are directed to the first result and so being on the first page of results can have a significant impact on your bottom line.