Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to form results for searches. The algorithm that takes into account relevancy and prominence as well as link populatility determines which sites rank highest. Optimizing the digital footprint of a website can increase its relevancy, prominence and link populatility. This can result in better search results.
Search Engine Optimization aims to increase the traffic to websites through organic results of searches. SEO’s goal is to rank in the top spot of Google’s search results. To achieve this, you need to know your intended audience. Because search engines are the most popular method of finding content on the internet and content, it is vital to have a sound SEO strategy in place to increase traffic to your website. Search engines are not all created to be the same. You should understand the requirements of your intended audience and employ the techniques above to improve your website’s position in organic results of search engines.
Local SEO focuses only on the geographical aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank high in local searches. Furthermore, local SEO is free. Nearly 30% Google results are on the first page of results which means that landing on the first page can be a significant factor in your bottom line.