Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to create search results. The top-ranked sites are determined by the algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can increase its prominence, relevancy, and link populatility and result in better search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank in the top position of Google’s search results. To achieve this, you need to know your target audience. Since search engines are the most well-known method of finding online content and content, it is vital to have a solid SEO strategy in place to increase the amount of traffic that your website receives. However, not all search engines are created equal. To improve your site’s ranking in organic results, you must first be aware of your audience.
Local SEO concentrates on the geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. It is easier to rank well for local searches because the competition is less than it is for keywords with online purchasing intent. Additionally local SEO is free. Nearly 30% of Google searches go to the first page which means that being on the first page of results can have a significant impact on your bottom line.