Search Engine Optimization Des Moines

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a specific search. This information is then combined to produce results from searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s online footprint, it could influence its relevance, prominence, and link populatility, and result in higher outcomes for search results.

The goal of Search Engine Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To get there, you must to know who your customers are. Because search engines are the most used method of finding content on the internet and content, it is vital to have a sound SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t created in the same way. To boost your site’s position in organic search results, it is important to understand your target audience.

Local SEO is focused on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent, it is easier to rank highly for local searches. Additionally local SEO is completely free. Nearly 30% of Google searches go to the first page and so being on the first page of results can have a major impact on your bottom line.