Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more visible in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a specific search. The data is then compiled to produce results for searches. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing a website’s digital footprint can improve its relevancy, prominence, and link populatility and lead to higher search results.
The objective of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results for search. To get there, you must to know who your customers are. Since search engines are the most used method of finding content on the internet and content, it is vital to have a sound SEO strategy in place to increase the number of visitors to your site. However there are many different search engines and not all are created equal. You must understand the needs of your target audience and use the techniques above to increase your site’s rank in organic results of search engines.
Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords that have intent to purchase online, it is easier to rank high for local searches. Local SEO is also completely free. Nearly 30 percent of Google searches lead to the first page, so landing on the first page of results can have a major impact on your bottom line.