Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then combined to produce results from searches. The top-ranked websites are determined by an algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s digital footprint, it can affect its prominence, relevancy and link populatility, which can result in higher results in search results.
The objective of SEO Optimization is to boost website traffic by increasing its position in organic search results. The aim of SEO is to get on the top spot of Google’s search results. To be successful, you must to know who your customers are. Since search engines are the most popular method of finding content online and content, it is vital to have a sound SEO strategy in place to boost the number of visitors to your site. However there are many different search engines and not all are created equal. To boost your site’s position in organic search results, you should first understand your target audience.
Local SEO focuses only on the geographic aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank high for local searches. Additionally local SEO is completely free. About 30 percent of Google searches are directed to the first page, so landing on the first page of results can have a major impact on your bottom line.