Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing a website to be more prominent in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a specific search. The information is then compiled to produce results from searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a site can boost its relevancy, prominence and link popularity and lead to higher search results.
The purpose of SEO Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s aim is to be on the first page of Google’s results. To get there, you must to know your audience. Because search engines are the most well-known method of finding online content and content, it is vital to have a well-constructed SEO strategy in place to increase traffic to your website. However it is true that not all search engines are created equal. You should understand the needs of your target audience and apply the strategies above to boost your website’s position in organic results of search engines.
Local SEO focuses on geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is much easier to rank high for local searches. Additionally local SEO is free. Nearly 30 percent of Google searches are directed to the first result which means that being on the first page of search results can have a major impact on your bottom line.