Search Engine Optimization Consultant Lexington

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to create results from searches. The algorithm that considers relevancy and prominence as well as link populatility determines which sites rank highest. By enhancing a website’s digital footprint, it can affect its relevancy, prominence and link populatility, which can will result in higher rankings in search results.

The purpose of SEO Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to be on the first page of Google’s search results. To achieve this, you must understand your target audience. Since search engines are the most used method of finding online content and content, it is vital to have a sound SEO strategy in place to increase traffic to your website. However it is true that not all search engines are equal. To boost your site’s position in organic search results, you should first know your audience.

Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. It is easier to rank highly for local searches since the competition is less than it is for online-based keywords. purchasing intent. Local SEO is also free. Nearly 30% Google results are on the first result page, so landing on the first result page can be a significant factor in your bottom line.