Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a particular search. The data is then compiled to produce results from searches. The top-ranked websites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing a website’s digital footprint can boost its prominence, relevancy and link popularity and increase the number of search results.
Search Engine Optimization seeks to boost web traffic by using organic results of searches. The aim of SEO is to get on the first page of Google’s search results. To achieve this, you must understand your audience. Search engines are the most popular method of finding online content. It is essential to have a solid SEO strategy to boost your website’s traffic. Search engines are not all created equal. You should understand the needs of your targeted audience and employ the techniques above to improve your site’s ranking in organic results of search engines.
Local SEO focuses only on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online, it is easier to rank highly for local searches. Additionally, local SEO is free. Nearly 30% of Google results are on the first page of results, so landing on the first result page can have a significant impact on your bottom line.