Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. The information is then compiled to form results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites rank highest. Optimizing the digital footprint of a site can improve its relevancy, prominence, and link populatility and result in better search results.
Search Engine Optimization aims to increase the traffic to websites through organic results from search. The goal of SEO is to be on the top spot of Google’s search results. To be successful, you must to know who your customers are. Search engines are the most frequent method to find online content. It is important to implement a well-constructed SEO strategy to increase your website’s traffic. However it is true that not all search engines are equal. To increase your site’s rank in organic results, you must first be aware of your audience.
Local SEO focuses only on the geographic aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is much easier to rank high in local searches. Additionally, local SEO is free. Nearly 30 percent of Google searches go to the first result, so landing on the first page of search results can have a significant impact on your bottom line.