Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google examines hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to create results from searches. The top-ranked sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can boost its relevancy, prominence, and link populatility and result in better search results.
The goal of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know who your customers are. Since search engines are the most popular method of finding content on the internet and content, it is vital to have a well-constructed SEO strategy in place to increase the number of visitors to your site. However, not all search engines are created equal. You must be aware of the requirements of your intended audience and use the techniques above to increase your website’s position in organic search results.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high in local searches. Local SEO is also completely free. Nearly 30 percent of Google searches lead to the first result and so being on the first page of results can have a major impact on your bottom line.