Search Engine Optimization Classes

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. The information is then compiled to form results from searches. The top-ranked websites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can increase its relevancy, prominence, and link populatility and result in better search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. The aim of SEO is to get on the top spot of Google’s search results. To achieve this, you must know your audience. Search engines are the most used method of finding online content. It is essential to have a solid SEO strategy to increase your website’s traffic. However it is true that not all search engines are created equal. You must understand the requirements of your intended audience and employ the techniques above to improve your site’s rank in organic results of search engines.

Local SEO concentrates on the geographical aspects of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. It is simpler to rank high for local searches due to the fact that competition is lower than for keywords that have online buying intent. Local SEO is also free. Nearly 30% of Google searches end up on the first result page, so landing on the first result page can have a significant impact on your bottom line.