Search Engine Optimization Certification

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google considers hundreds of factors to determine which websites are relevant to a specific search. The data is then compiled to produce search results. Top-ranking sites are determined by an algorithm based on relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can influence its prominence, relevancy and link popularity, and result in better outcomes for search results.

The goal of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to be on the top spot of Google’s search results. To achieve this, you must understand your target audience. Search engines are the most used method of finding online content. It is essential to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However there are many different search engines and not all are equal. To increase your site’s rank in organic search results, you should first know your audience.

Local SEO is focused on the geographic aspects of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. It is easier to rank highly for local searches since the competition is less than for keywords that have online purchasing intent. Furthermore local SEO is completely free. Nearly 30% Google results are on the first result page and so being on the first result page can have significant impact on your bottom line.