Search Engine Optimization Case Study

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. This information is then combined to produce results for searches. The algorithm that considers relevancy, prominence, and link populatility determines which websites rank highest. By optimizing a website’s digital footprint, it can affect its relevancy, prominence and link populatility, which can will result in higher rankings in outcomes for search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. The goal of SEO is to be on the top position of Google’s search results. To achieve this, you must understand your audience. Search engines are the most popular method of finding online content. It is essential to have a solid SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are equal. You must understand the requirements of your intended audience and apply the strategies above to boost your website’s position in organic results of search engines.

Local SEO focuses on geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank high for local searches. Local SEO is also completely free. Nearly 30% of Google searches are directed to the first result and so being on the first page of results can have significant effects on your bottom line.