Search Engine Optimization Career

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a particular search. This information is then combined to create results from searches. The top-ranked websites are determined by an algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s digital footprint, it can affect its relevancy, prominence and link populatility, which can will result in higher rankings in results in search results.

The objective of SEO Optimization is to boost website traffic by increasing its position in organic search results. The goal of SEO is to get on the top position of Google’s search results. To achieve this, you must know your audience. Search engines are the most used method to find online content. It is essential to have a solid SEO strategy to increase the amount of traffic to your website. However it is true that not all search engines are equal. To increase your site’s rank in organic search results, you must first understand your target audience.

Local SEO focuses only on the geographical aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords with intent to purchase online, it is easier to rank high in local searches. Local SEO is also free. Nearly 30% Google results are on the first result page and so being on the first result page can be a significant factor in your bottom line.