Search Engine Optimization California

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to produce results from searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites have the highest rankings. Optimizing a website’s digital footprint can increase its relevance, prominence and link popularity and lead to higher search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results of searches. The aim of SEO is to rank in the first page of Google’s search results. To do this, you must understand your audience. Search engines are the most popular method to find online content. It is important to implement a well-constructed SEO strategy to boost your website’s traffic. Search engines aren’t all created to be the same. You should understand the needs of your target audience and apply the strategies above to boost your site’s ranking in organic results of search engines.

Local SEO focuses only on the geographical aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% of Google searches go to the first page which means that being on the first page of search results can have a significant impact on your bottom line.