Search Engine Optimization Bureau

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more prominent in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. The information is then compiled to create results from searches. Top-ranking sites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a site can improve its prominence, relevancy, and link populatility and increase the number of search results.

Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. The goal of SEO is to rank in the top position of Google’s search results. To achieve this, you need to know your audience. Since search engines are the most popular method of finding online content and content, it is vital to have a sound SEO strategy in place to increase the amount of traffic that your website receives. However it is true that not all search engines are created equal. You should understand the requirements of your intended audience and use the techniques above to improve your site’s rank in organic search results.

Local SEO concentrates on the geographic components of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank high in local searches. Furthermore local SEO is free. About 30% of Google searches lead to the first result which means that being on the first page of search results can have a significant impact on your bottom line.