Search Engine Optimization Boston Ma

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google examines hundreds of different factors to determine the websites that are relevant to a particular search. The information is then compiled to form search results. The algorithm that considers relevancy and prominence as well as link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a site can increase its relevance, prominence and link popularity and increase the number of search results.

The objective of Search Engine Optimization is to boost website traffic by increasing its position in organic search results. The aim of SEO is to get on the top position of Google’s search results. To be successful, you must to know who your customers are. Because search engines are the most used method of finding content on the internet and content, it is vital to have a sound SEO strategy in place to boost the amount of traffic that your website receives. However there are many different search engines and not all are created equal. You should understand the needs of your targeted audience and apply the strategies above to increase your site’s ranking in organic results of search engines.

Local SEO is focused on the geographical aspects of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords that have intent to purchase online, it is easier to rank high for local searches. Furthermore local SEO is completely free. About 30% of Google searches land on the first page of results, so landing on the first result page can have significant impact on your bottom line.