Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The data is then compiled to produce search results. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a site can boost its relevancy, prominence, and link populatility and increase the number of search results.
The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. The goal of SEO is to be on the first page of Google’s search results. To be successful, you must to know your audience. Search engines are the most used method to locate online content. It is important to have a solid SEO strategy to increase the amount of traffic to your website. However there are many different search engines and not all are created equal. You should understand the needs of your target audience and apply the strategies above to boost your website’s position in organic results of search engines.
Local SEO focuses only on the geographic components of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank high for local searches. Furthermore local SEO is completely free. Nearly 30% of Google searches lead to the first page, so landing on the first page of search results can have a significant impact on your bottom line.