Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. This information is then combined to form search results. The top-ranked websites are determined by an algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s online footprint, it could influence its prominence, relevancy and link populatility, which can result in higher search results.
The purpose of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results. To achieve this, you must know your audience. Because search engines are the most popular method of finding content on the internet and content, it is vital to have a well-constructed SEO strategy in place to boost the number of visitors to your site. However it is true that not all search engines are created equal. You must understand the needs of your target audience and employ the techniques above to boost your website’s position in organic results of search engines.
Local SEO focuses on geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online, it is easier to rank high in local searches. Local SEO is also free. Nearly 30 percent of Google searches lead to the first page and so being on the first page of search results can have a significant impact on your bottom line.