Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google examines hundreds of different factors to determine the websites that are relevant to a particular search. The information is then compiled to form results from searches. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a site can boost its relevance, prominence and link popularity and result in better search results.
Search Engine Optimization seeks to boost website traffic through organic results of searches. SEO’s goal is to get on the first page of Google’s results. To achieve this, you must understand your audience. Search engines are the most used method to find online content. It is crucial to have a sound SEO strategy to boost the amount of traffic to your website. Search engines are not all created in the same way. You must understand the requirements of your intended audience and apply the strategies above to increase your site’s rank in organic search results.
Local SEO focuses only on the geographic components of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches because competition is lower than it is for keywords that have online purchasing intent. Local SEO is also completely free. Nearly 30% of Google searches are directed to the first page and so being on the first page of results can have a major impact on your bottom line.