Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to create results from searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can influence its relevancy, prominence and link populatility, and result in higher search results.
The goal of SEO Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you need to know your target audience. Because search engines are the most popular method of finding content on the internet It is essential to have a sound SEO strategy in place to increase traffic to your website. However there are many different search engines and not all are equal. To boost your site’s position in organic search results, you must first understand your target audience.
Local SEO concentrates on the geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank high for local searches. Additionally local SEO is free. Nearly 30% of Google results are on the first result page, so landing on the first page can have significant impact on your bottom line.