Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more prominent in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a specific search. The information is then compiled to produce search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing the digital footprint of a site can boost its prominence, relevancy, and link populatility and increase the number of search results.
The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. The aim of SEO is to be on the top position of Google’s search results. To achieve this, you need to know your audience. Search engines are the most used method of finding online content. It is crucial to have a sound SEO strategy to boost the amount of traffic to your website. However, not all search engines are created equal. To boost your site’s position in organic results, it is important to know your audience.
Local SEO concentrates on the geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and-mortar businesses. It is easier to rank highly for local searches because the competition is less than it is for keywords that have online purchase intent. Local SEO is also completely free. About 30% of Google results are on the first result page which means that landing on the first page can be a significant factor in your bottom line.