Search Engine Optimization Auditing Application

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a particular search. This information is then combined to produce search results. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a site can increase its prominence, relevancy and link popularity and result in better search results.

Search Engine Optimization seeks to boost the traffic to websites through organic results from search. SEO’s aim is to be on the first page of Google’s search results. To do this, you must know your target audience. Because search engines are the most used method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to boost traffic to your website. Search engines aren’t all created in the same way. You must be aware of the requirements of your intended audience and use the techniques above to increase your site’s rank in organic results of search engines.

Local SEO focuses on geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online, it is easier to rank high for local searches. Furthermore, local SEO is free. About 30 percent of Google searches are directed to the first result and so being on the first page of search results can have a significant impact on your bottom line.