Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then compiled to create results from searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a site can improve its relevance, prominence and link populatility. This can result in better search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic results of searches. SEO’s goal is to get on the first page of Google’s results. To get there, you must to know your audience. Since search engines are the most used method of finding online content and content, it is vital to have a sound SEO strategy in place to boost traffic to your website. Search engines aren’t all created to be the same. To boost your site’s position in organic search results, you should first understand your target audience.
Local SEO is focused on the geographical aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online, it is easier to rank highly for local searches. Furthermore local SEO is completely free. Nearly 30% of Google searches end up on the first page of results which means that landing on the first page could have a significant impact on your bottom line.