Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to produce results for searches. The top-ranked websites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing a website’s digital footprint can boost its relevance, prominence, and link populatility and result in better search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s search results. To do this, you must understand your target audience. Since search engines are the most used method of finding content online It is essential to have a solid SEO strategy in place to boost the number of visitors to your site. Search engines aren’t all created in the same way. You should understand the requirements of your intended audience and apply the strategies above to improve your site’s rank in organic search results.
Local SEO concentrates on the geographical aspects of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO improves local website visibility and also increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with intention to buy online, it is easier to rank highly for local searches. Additionally local SEO is free. Nearly 30% of Google searches end up on the first page of results which means that landing on the first page could have significant impact on your bottom line.