Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to produce search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which sites rank highest. Optimizing the digital footprint of a site can improve its prominence, relevancy, and link populatility and increase the number of search results.
The goal of Search Engine Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you must know your target audience. Because search engines are the most used method of finding content online, it is crucial to have a solid SEO strategy in place to boost the amount of traffic that your website receives. However there are many different search engines and not all are equal. You must understand the needs of your targeted audience and use the techniques above to increase your website’s position in organic search results.
Local SEO focuses on the geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. It is simpler to rank high for local searches due to the fact that competition is lower than for keywords with online purchase intent. Furthermore local SEO is completely free. Nearly 30% of Google searches lead to the first page which means that being on the first page of search results can have significant effects on your bottom line.