Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing a website to be more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. The data is then compiled to produce results from searches. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it can affect its relevancy, prominence and link popularity, and will result in higher rankings in search results.
Search Engine Optimization seeks to boost website traffic through organic results from search. The aim of SEO is to be on the top position of Google’s search results. To achieve this, you must know your intended audience. Search engines are the most frequent method to find online content. It is important to have a solid SEO strategy to boost the amount of traffic to your website. However there are many different search engines and not all are equal. You must understand the needs of your targeted audience and use the techniques above to increase your site’s rank in organic results of search engines.
Local SEO focuses on geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords that have intent to purchase online, it is easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% of Google searches are directed to the first result and so being on the first page of results can have a major impact on your bottom line.